The way great websites get built has changed. At Adam Watters Creative we now build many of our sites with custom code, using Claude AI to move faster without cutting corners. Here is exactly what that means for you and your business.
What "building with Claude" actually means
Claude is an advanced AI assistant made by Anthropic. We use it as a highly skilled pair of hands throughout a build — writing clean, modern code, catching bugs before they ship, and turning your ideas into working pages quickly. It does not replace the craft of design and strategy; it removes the slow, repetitive parts so we can spend more time on the things that actually grow your business.
In practice, that means a bespoke website is no longer slow or expensive to produce. You get the quality of a fully custom build at a fraction of the traditional time and cost.
Our modern build stack
Every custom site we ship is built on a modern, professional foundation:
- Claude AI — helps us write and refine fast, reliable code.
- A custom CMS — a simple, tailored dashboard so you can edit your own content without the clutter of WordPress.
- Next.js & React — the same technology that powers some of the fastest sites on the internet.
- Vercel — global hosting that serves your site from data centres close to your visitors, so it loads almost instantly.
- GitHub — every change is version-controlled, so nothing is ever lost and we can roll back in seconds.
Why this is better for your business
A custom-coded site built this way gives you real, measurable advantages:
- Speed. No plugin bloat and no heavy page builder means pages load in a fraction of the time. Faster sites keep visitors and convert more of them.
- Better SEO and AI search. Clean code and near-perfect Core Web Vitals help you rank on Google and get surfaced by AI tools like ChatGPT and Perplexity.
- Security. There is no vulnerable plugin ecosystem and no database sitting there waiting to be hacked.
- Lower running costs. No premium plugin subscriptions and far less maintenance over the life of the site.
- Room to grow. A modern codebase can be extended as your business does, rather than being boxed in by a template.
Do you lose the ability to edit your own site?
No. That is a common worry and the answer is that you get a custom CMS built around your content, not a generic admin panel. Updating a page, a price or a blog post stays simple — it is just faster and cleaner behind the scenes.
Is custom code right for everyone?
Not always, and we will always be honest about that. If you want to manage a large, frequently-changing content site entirely yourself, WordPress can still be the right call. The point is that you now have a genuinely modern alternative — and for most businesses that want speed, security and a site that stands out, custom code wins.
Ready to build a website that works as hard as you do?
Whether WordPress or a custom-coded build suits you best, we design, build, host and maintain it for you.
